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RPA: Listening Cloud
A data-driven light sculpture that visualizes social media conversation in real time. Installed in the lobby of RPA, it is a continuous display of the buzz around client brands. Company: Farmers...
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Lexus: Trace your road
To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. Company: Lexus Agency: Saatchi & Saatchi...
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Box: Projection Mapping
Box explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera. Company: Box Agency: Bot...
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Heineken: Pioneering Bar
Cool technology campaign from Heineken in Taiwain. Their agency were the first one in Taiwan that used the ‘Leap motion’ technology to encourage customers to have a personal experience by interacting...
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Carrefour: The 50th Year Race
In 1963, consumers discovered the very first hypermarket created by Carrefour, the 2nd retailer in the world. 50 years since the first Hypermermarket opening, Carrefour reinvents it and create the very...
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British Airways: Plane Detecting Billboards
Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from. Company:...
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Mazda: Cineplex TimePlay
To help promote the launch of the Mazda3, JWT Canada has partnered with Cineplex’s Timeplay to add interactivity to the ad that would air in those theaters. Company: Mazda Agency: JWT, Toronto Country:...
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BNP Paribas: Tweet & Shoot
A nice initiative by BNP Paribas, the French bank which celebrates the 40th anniversary of its partnership with Roland-Garros. It gives you the opportunity to train Jo-Wilfried Tsonga before he starts...
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Heineken: Sunrise
Sunrise belongs to moderate drinkers. To encourage fans to pace their drinking, Heineken got them dancing till daybreak at Singapore’s most iconic outdoor dance music event. The reward? Welcoming the...
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